Well, fuck me backwards. God DAMN those blasted Bratz! Trying to take over from the venerable Barbie as the purveyors of ridiculous fashion, excessive lifestyle and painful spending habits. You wouldn’t think it, eould you? I mean, look at it this way – there’s an entire industry devoted to giving young girls a hard time before their 14th birthday, so why shouldn’t Bratz try to take a slice of the pie?

It’s kinda sad that parents have to cave into their kids, but it’s not surprising. After all, parents are getting lazier and lazier. It’s just so much easier to plonk a kid down in front of a TV for several hours rather than put some effort into them.  And that’s when the trouble starts – kids’ minds are like sponges. They soak up everything uncritically. They haven’t learned to put filters on everything like at least 85% of parents . . . hmmm . . . I’m being generous here. For the sake of accuracy I’ll say 65%. So what if the kid sees something that they shouldn’t be seeing at that age? Like, oh, I don’t know, let’s say OVEREXCESSIVE ADVERTISING??!

 

 

 

So I’m not going to blame the toy companies – after all, they’re doing exactly what they should be doing – trying to turn a buck. I’m blaming the laziness of ineffective parents that cave into kids’ desires just so they’ll get some peace. A billion little Veruca Salts all screeching at their parents to buy them the latest toy so that they can feel validated. Then they wonder “Well, mummy tells me I’m beautiful and special. So is this Bratz doll. If I’m beautiful and special, why don’t I look like her?”

And that’s where the trouble starts.